Headquarters Staff Directory
1201 U.S. Highway 10 West, Suite D4
Livingston, Montana 59047
406-222-9369 (Office) | 406-222-5823 (Fax)
Quick links to connect:
Membership, Fly Tying Group - membership@flyfishersinternational.org , X1
Councils, Clubs, Women's Programs - clubs@flyfishersinternational.org, X2
Fly Casting Education, Merchandise - casting@flyfishersinternational.org, X3
Marketing, Industry Partnerships - blake@flyfishersinternational.org, 615-973-6577
Operations, Conservation, Education - operations@flyfishersinternational.org, X4
Matt Jockers
President & CEO
mjockers@flyfishersinternational.org
406-222-9369 Ext. 6
Matthew (Matt) Jockers joined Fly Fishers International as President and CEO in September 2026. A lifelong fly fisher, Matt grew up fishing the rivers of Montana and Wyoming where he also worked as a seasonal guide and horse wrangler /packer. During college he spent several summers working at Dan Bailey’s Fly Shop in Livingston. He is an FFI Certified Casting Instructor and passionate about FFI’s work in education, conservation, and building a strong and inclusive fly-fishing community.
Prior to FFI, Matt spent more than 30 years in higher education where he was a tenured Professor of Literature and Data Analytics, an Associate Dean of Research (University of Nebraska) and Dean (Washington State University). Alongside his academic career, he was instrumental in founding three technology startups and one nonprofit. Before joining FFI, he was most recently a Distinguished Research Scientist and Senior Engineering Manager at Apple.
Matt and his wife, Angela, live in Montana’s Bitterroot Valley.
Rhonda Sellers
Vice President - Operations
Conservation, Education, Webmaster
operations@flyfishersinternational.org
406-222-9369 Ext. 4
Rhonda is a native of Oklahoma who moved to Montana in 2008, after retiring from AT&T with 31 years of service. After staying at home for 2 years she realized retirement wasn't for her and decided to return to the workforce. Fly Fishers International was a good fit and she was hired in 2011. She often says she utilizies all the skills she learned as a Community and Government Relations Area Manager for AT&T.
Her hobbies don't include fly fishing, but she is passionate about conservation of resources and educating people about how to become better stewards of this great place we call home...Earth.
She and her husband, Larry, live on a 25-acre ranchette in Paradise Valley with 1 horse, 2 goats, and Grit, the labrador retreiver.
Blake Parsons
Communications Director
blake@flyfishersinternational.org
615-973-6577
Blake Parsons joined Fly Fishers International in 2022 to lead the organization’s communications and marketing efforts.
After 15 years with award winning advertising agencies, Blake leads the strategic development of communications strategies to support FFI programs, membership growth, and fundraising.
Having spent 20 years fly fishing from the Gulf Coast to the Northern Rockies, he is driven by FFI’s mission to preserve the legacy of fly fishing for all fish in all waters. Blake enjoys sharing this conviction, and guiding new fly fishers on his home waters for smallmouth and trout.
Blake lives in Nashville, Tennessee with his wife Ally.
Membership Coordinator
Membership & Fly Tying Group
Kate Richardson
Ext. 1
Membership Administration
President's Club, FFI1K & Donations
Lindsey Webster
Ext. 0
Clubs/Councils Coordinator
Women's Programs
Jessica Atherton
Ext. 2
Casting Program Coordinator
Merchandise
Nikki Loy
Ext. 3
Bookkeeper
Sharon Cebulla
Ext. 4
Questions about FFI's artifacts
Ext 4
operations@flyfishersinternational.org
Other Inquires not listed above should be directed to the Vice President - Operations at operations@flyfishersinternational.org .